THE AUDIENCE

Tech Insight Magazine is mailed out quarterly and for free to the 40,000 resellers registered in the Intel North American IPD program. The uniquely focused list of resellers is responsible for millions of dollars in sales of computer hardware, software and services every day across North America, and Tech Insight Magazine gives manufacturers focused access to this ultra-important piece of the technology puzzle.

THE MESSAGE

Editorially, Tech Insight Magazine is an educational tool designed specifically for computer resellers. Established, nationally known writers who’ve actually been a part of the reseller marketplace and understand first-hand the needs of this group fill our pages. Their depth of technical understanding and grasp of market relationships and realities is reflected in the tone and voice of each article.

CONTACT TECH INSIGHT MAGAZINE

John Martinez | Editor, Publisher
16292 37Th Ave NE, Seattle, WA 98155
T (206) 366 6680 
C (206) 617 7683
F (206) 364 0083
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DISPLAY ADVERTISING RATES

THE MAGAZINE

Tech Insight Magazine offers a special opportunity for vendors offers a special opportunity for vendors to deliver a specific message to a clearly defined marketplace. The magazine is written expressly for resellers and published by people who know the reseller computer marketplace.
Only those that service the needs of the reseller marketplace are eligible to advertise in Tech Insight Magazine.
This includes This includes computer manufacturers, peripheral manufacturers, software manufacturers and developers, service companies, and organizations that address the specific needs of resellers.

RATES

Tech Insight Magazine is published on the 15th of each is published on the 15th of each month, 12 months a year. Advertising is available only in full-page increments and with a six-month minimum commitment.

PAGES

Full Page                 Contact us for Current Pricing
Two Page Spread    Contact us for Current Pricing
Inside Front Cover   Contact us for Current Pricing 
Center Fold              Contact us for Current Pricing
Inside Back Cover    Contact us for Current Pricing
Back Page               Contact us for Current Pricing

• Inside Front Cover pages sold as a pair.
• The Center Fold is sold as a pair.
• The Inside Back Cover is sold as a pair.

All prices are based on the advertiser having print-ready files in a format agreed upon with Tech Insight Magazine. Ad design is available through Tech Insight Magazine and is charged on a case-by-case basis. All rates are due at the end of the previous month unless the advertiser arranges terms with Tech Insight Magazine.

Mechanical Specifications

Page Specifications
Full Page – SP
Live Area: W: 7.5" x H: 10.0"
Trim Size: W: 8.5" x H: 11.0"
Bleed Size: W: 9.0" x H: 11.5"

Double Page Spread – DPS
Live Area: W: 16.0" x 10.0"
Trim Size: W: 17.0" x 11.0"
Bleed Area: W: 17.5" x 11.5"

Production Process
Process: Digital PDF to CTP workflow using Agfa Apogee
Press: Heidelberg High speed, web offset lithography
Screen Ruling: 150 Line
Paper: 60# Influence #3 gloss book, and 40# Liberty #4 gloss book
Color: RAM subscribes to SWOP standards
Total Ink Limit: 300% maximum (TAC)
UCR: 300% maximum
GCR: 60% maximum
Color Order: K,C,M,Y
Tone Value Increase: Press proofs 16% ± 4% between colors
Live Area: Min. of .50" inside trim
Bleed Area: Min. of .25" beyond trim
Trap Width: .0033" or .25 pts
Binding: saddle stitch

Electronic File Specifications

Prefered Materials:

PDF/X-1A ( Vector ), all fonts and images embedded.
We define PDF/X1A Vector as a PDF that was generated on a Mac or PC layout application ( InDesign®, Quark™ or Illustrator® ) printed to a Postscript file, and distilled into a PDF file.
We do NOT aceept PDF/X1A Raster files.

Preparing Application files for PDF:
In order to generate printable PDFs, it is important that the native
file; Adobe InDesign®, Adobe Illustrator® or Quark XPress™ is prepared accordingly.

Page Size

• Double check you are using the correct page size.
• Build pages as right-reading portrait, 100% size, no rotation.

Bleeds and Marks

• Set bleeds to .25" beyond trim on all 4 sides.
• Set crop and register marks offset to .50". This enusures that marks will NOT enter the “bleed" area.
• Include standard trim, bleed and center marks .50" outside of the magazine trim size.
• In “Document Setup" set a 1" slug at the bottom of the page, and place a GATF quality control color bar, which may be downloaded from here.

Images

• Embed all Images.
• Images must be SWOP CMYK, TIFF or EPS or JPEG, 300 dpi or higher.
• Do NOT use RGB, OPI, or FPO images.
• Do NOT embed EPS files into other EPS files.
• Do NOT embed ICC Profiles within images.

Fonts

• Embed all fonts
• Use only Postscript T1 or OpenType OTF Fonts.
• Do NOT “stylize" fonts or use font substitutions.
• Do NOT use True Type TT fonts, or ensure TT fonts are converted to paths in the application.

PDF Creation Workflow

• Our preferred Ad format is PDF-X1A ( Vector ). Generic “Press Quailty" PDFs are also acceptable.
• Do NOT supply PDFs in PDF/X-1A ( Raster ) formats from Scitex PDF2Go or Adobe Photoshop® for example, as they will occasionally produce undesirable results.
• Do NOT use the built-in PDF export function from InDesign® CS, Illustrator®, or QuarkXPress™. The built-in PDF engine can create PDFs with anomalies which occasionally will produce undesirable results.

Please read the “Preparing Application files for PDF" section before continuing.

4 Easy Steps TO PDF/X1A

Step 1: Set-up

• Set InDesign®, Illustrator®, and QuarkXpress™ “Registration Marks Offset" to .50" and “Document and Bleed Settings" to .25" on all 4 sides. Confirm there is bleed.

Step 2: Print

• Print page to a Postscript file ( .PS )

Step 3: Distill

• Open Adobe Acrobat Distiller®, and select “PDF/X1A" or “Press Quality" job settings.
  Drop PS file into Acrobat Distiller®, and process.

Step 4: Check PDF

• Open PDF file, and check page content for errors.

Supported Application Files

For customers that are unable to generate PDF files, we do support the following applications: Mac QuarkXPress™ 6.0, and Mac Adobe Indesign® CS2. Please note that Application files are not final material and can create unpredictable reproduction results.

• Ads submitted as application files must be at Tech Insight Magazine 72 hours before the material-in deadline.
• Application files will be charged $100 per page for conversion
  to high-res PDF.
• Quark Xpress™ users should use the “Collect for Output" function, while Indesign® users should use the “Package" function to collect all support files.
• Supply all Mac fonts in separate font folder (both screen and printer fonts).
• Do NOT upload loose uncompressed Fonts to the FTP site, as they will corrupt. Do NOT ZIP Mac fonts, as they will immediately corrupt. Compress font folder using SITX format to preserve Mac font integrity.
• All Ad files should include a laser of the directory contents for each disk supplied, and correct copy information for content and positioning.
• Digital files should be supplied on a Macintosh formatted CD/DVD-ROM.

Un-Supported File Types

If you are using any of the following file types, please contact the Tech Insight Produciton Manager:
PDF/X1A ( Raster ), Photoshop PSD, JPG, EPS, TIF, Illustrator AI, Adobe Pagemaker, Quark EPS, PS, Macromedia Freehand, CorelDraw, Microsoft Word, Microsoft Powerpoint, Scitex JOB, PAGE, NLW, CT, PDF2GO, Generic EPSF, TIFF/IT-T1, TIFF/IT-P1, DCS, DCS2.

Color Proofs

Tech Insight Magazine prefers 2 digital color proofs at 100% size, pulled directly from the final supplied digital file, on a contract-quality, digital halftone proofing system in accordance with SWOP web coated standards. Color proofs will be used for color guidance on press.

• Approved digital halftone proofing systems include:
  Agfa Pressmatch, Fuji Film FinalProof, Kodak Polychrome Graphics Matchprint Digital Halftone Proof, Polaroid PolaProof Digital Halftone Proof.
• Non-halftone proofing systems are also acceptable when calibrated to SWOP standards. These include:
  Creo IrisProof, DuPont Digital WaterProof, Fuji Film Pictro Proof, Imation Digital Matchprint, Kodak Approval Digital Color Proof.
• Color laser proofs are NOT considered color accurate and are supplied for content confirmation only. If supplied, the Publisher is not responsible for color variances between the digital file and final color reproduction. If proofs are not supplied, the Publisher reserves the right to have them made at the Advertiser's expense. Any 'make-goods' due to reproduction quality will NOT be honored.

Other Digital Specs Resources

We have listed some helpful resources for Digital Ad specifications, Ad File Distribution, SWOP Standards and PDF products.

Digital Distribution of Advertising for Publications DDAP
Specifications Web Offset Publications SWOP
Adobe Acrobat
Stuffit Deluxe

Material Delivery

Digital files can be uploaded directly to our FTP Site or provided on either Macintosh formatted CD/DVD ROM.
Please label media with these naming conventions:
'issue date'_'advertiser name'_'campaign'.

Material should be addressed and delivered to:

Tech Insight Magazine
ATTN: Production
16292 37th Ave NE Seattle, WA 98155
T: 206.366.6680

Uploading Your File

• Name your files using these naming conventions: 'issue date'_'advertiser name'_'campaign'.
• It is important that the uploaded file is placed in the advertisers own folder.
• All uploads should be followed by either a confirmation phone call or email message to the production manager to verify the file has been sent.
• All fonts must be compressed in SITX format before uploading, or they will corrupt.
• Do NOT ZIP Mac fonts, as they will immediately corrupt.

FTP Site Information

Host: ftp://ftp.journalgraphics.com/
User ID: latona
Password: jon123
Directory: --- Drop PRINT ADS Here/( advertiser folder )

Insert, Gatefolds, and Reply Cards:

• A limited number of special inserts, gatefolds, or reply cards can be accepted on a national basis where mechanically possible. Rates on Request.
• Positioning of fractional size units will be normally restricted to the foot of the page. ( Jog to Foot )
• All inserts printed by or supplied to RAM must include a 3/16" Foot Trim and must be a minimum of 5" in depth. Some types of inserts are subject to a tip-on charge.
• Mechanical specifications for all inserts - quantities, shipping instructions, due dates, etc. must be arranged through the Production Manager at T: 206.347.4531.
• Shipping cartons should be marked and include a packing slip that indicates publication name, issue number and insert date.

Supplied pre-printed inserts must be delivered directly to:
Journal Graphics
ATTN: Tom Joel
2840 NW 35th Avenue Portland, Oregon 97210-1604
T: 503.790.9100

Contacts

For questions about digital specifications, material extensions, specifications, inserts and due dates, contact:

Andrew Sametz, Production Manager
T: 206.347.4531
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For advertising sales information, please contact:
John Martinez, Sales Manager
T: 206.366.6680
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